Consumer Demand Roundtable
The Consumer Demand Roundtable (CDR) was created in 2005 to focus on building greater demand for tobacco cessation products and services. CDR convened three times between December 2005 and June 2006. The goals of the Roundtable were to:
- generate fresh ways of thinking about increasing demand for evidence-based tobacco cessation products and services and
- identify and catalyze feasible innovations in product design, promotion, research funding, practice and policy that could significantly improve the use, reach and impact of current evidence-based treatments.
NTCC Consumer Demand Roundtable members and meeting participants included leading tobacco cessation funders, researchers, providers, practitioners, policy advocates, consumer product designers and marketing experts. In addition to leading cessation experts, NTCC invited representatives from IDEO, the nation's leading innovative product design firm, to contribute their expert thinking. Click below for more information on each of the three roundtables.
- Roundtable Meeting 1: December 7-8, 2005
- Roundtable Meeting 2: February 1-2, 2006
- Roundtable Meeting 3: June 7-8, 2006
As a culmination to the NTCC Consumer Demand Roundtable meetings, consumer demand was further examined and refined at the final Consumer Demand National Conference in May 2007. This conference convened over 100 of the nation's experts in tobacco cessation research, practice and policy with the ability to act on promising ideas, innovations, and actions plans. Participants included tobacco control leaders, product and service developers, marketers, policy advocates, insurers/employers, and researchers at the state and national levels. Click below for more information on the conference.
Initiative activities were conducted to support the development of innovative strategies for substantially improving the demand for and use of evidence-based tobacco cessation products and services, particularly in underserved low-income and racial/ethnic minority populations where tobacco use is highest and treatment use is lowest. Consumer Demand activities are now part of National Priority #1.
- Consumer Demand Design Principles: 8 IDEO Design Principles for Redesigning Tobacco Cessation Products and Services
- 6 Core Strategies for Increasing the Use of Evidence-Based Tobacco Cessation Treatments Report
- Peter Coughlan, A Design Framework for Smoking Cessation
- Peter Coughlan, Needed: A Consumer-Centered Paradigm for Tobacco Cessation Products and Services
- Carlo DiClemente, The Smoker's Journey: Macro and Micro Perspectives
- Gary Giovino, Purposes of a Tobacco-Related Surveillance System
- David Graham, Smoking Cessation & NRT: Consumer Insights
- David Levy, Dave Abrams, Patty Mabry, Modeling the Effects of Policies and Interventions on Adult Smoking Prevalence
- C. Tracy Orleans, Innovating to Build Consumer Demand for Tobacco Cessation: An Extraordinary Opportunity
- Saul Shiffman, Current Evidence-Based Cessation Treatments: Efficacy and Critical Ingredients
- NAQC Fact Sheet: Strategies and Recommendations for Promoting Quitlines in National Media
- Partnering to Promote Quitlines: A Plan to Coordinate the Effective Use of 1-800-QUIT-NOW in National Media and Considerations for Other Promotional Strategies
- Partnering to Promotion Quitlines: Assessment of Promotion Plan Strategies
In 2007-2008, NTCC undertook the Health Literacy Initiative to provide resources and guidance to the field on creating more health literate tobacco cessation materials.
The following activities were conducted:
- Develop an outreach plan and disseminate the Health Literacy Checklist to a wider audience.
- Conduct a needs assessment (via Zoomerang survey) of NTCC members, state health departments and quitline vendors to determine what types of assistance are needed to integrate health literacy principles into tobacco cessation materials and services.
- Collaborate with AHRQ to incorporate health literacy principles into the new PHS guidelines and supporting materials.
- Develop a bibliography of health literacy research sources as well as fact sheets summarizing recent research.
Health literacy activities are now part of National Priority #1.
- NTCC Health Literacy Trainings: On-site trainings are available on the principles of health literacy and how to integrate them into tobacco cessation materials and services.
- Health Literacy Checklist
- AED IOM Health Literacy Video
- The Health Literacy of America’s Adults: Results From the 2003 National Assessment of Adult Literacy
- Health Literacy: A Prescription to End Confusion, IOM Report Brief
- Patient Literacy and the Readability of Smoking Education Literature
- Are Instructions for Over-the-Counter Nicotine Replacement Therapy Products Readable?
In 2007-2008, NTCC undertook the New Media Initiative to raise awareness and provide education on new media and its applications, and to become a resource for new media information.
The following activities were conducted:
- Survey NTCC members, state health departments and quitline vendors to determine current levels of awareness, knowledge, understanding, and use of new media.
- Identify key sources of new media information, including listservs, reports, conferences, blogs, etc. Use this information to develop a new media framework.
- Conduct background research to determine new media trends, usage among various audiences, skills and resources needed to participate, and other pertinent information.
- Develop fact sheets and case studies to inform the field on best practices in new media.
- Continue and expand the Wikipedia project by adding new content, as needed, to promote tobacco cessation, and conducting a rolling review of pages with tobacco cessation-related content.
New Media activities are now part of National Priority #1.