National Priority #1

Increase consumer demand for evidence-based tobacco cessation treatments and services

The PHS Clinical Practice Guideline states additional progress must be made in educating clinicians and the public about the effectiveness of clinical treatments for tobacco dependence and in making such treatments available and attractive to smokers. In addition, the Consumer Demand Initiative identifies several strategies for building demand among smokers for proven tobacco cessation products and services. These include redesigning existing products/services using consumer demand design principles and viewing smokers as consumers and looking at quitting from their perspective.

NTCC Activities for 2009-2010

To increase consumer demand for evidence-based tobacco cessation treatments and services, NTCC plans to do the following:

Partner Activities

NTCC partners are currently conducting many activities related to this priority. For a list of these NTCC partner activities, click here.

Other NTCC Activities

More Information

Consumer Demand Resources

Health Literacy Resources

New Media Resources


American Cancer Society Legacy Centers for Disease Control and Prevention National Cancer Institute National Institute on Drug Abuse Robert Wood Johnson Foundation
Consumer Demand YTCC The National Partnership for Smoke Free Families