The PHS Clinical Practice Guideline states additional progress must be made in educating clinicians and the public about the effectiveness of clinical treatments for tobacco dependence and in making such treatments available and attractive to smokers. In addition, the Consumer Demand Initiative identifies several strategies for building demand among smokers for proven tobacco cessation products and services. These include redesigning existing products/services using consumer demand design principles and viewing smokers as consumers and looking at quitting from their perspective.
NTCC Activities for 2009-2010
To increase consumer demand for evidence-based tobacco cessation treatments and services, NTCC plans to do the following:
- Engage HRSA and national networks, states,
and national organizations including the AMA, ADA, ACHA, and
take the opportunity to reach underserved/migrant groups to
build demand for cessation among this population.
- Reach 18-24 year olds and build demand among
this population by utilizing new and emerging technologies,
particularly by leveraging the EX-brand
- Conduct a module/skill building training on consumer demand
at the 2010 Comprehensive Cancer Control Leadership Institutes
(CCCLI).
- Investigate the NIH R13 grant opportunity to fund a consumer
demand workshop/conference with a possible webinar component
- Develop a bibliography of published research studies related
to consumer demand
Partner Activities
NTCC partners are currently conducting many activities
related to this priority. For a list of these NTCC partner activities, click here.
Other NTCC Activities
- Develop and pilot-test an “innovation
kit” for organizations to redesign cessation products
and services.
- Develop a journal supplement or theme issue
to help disseminate the research, concepts, recommendations
and insights that emerged from the Consumer Demand Roundtable
and National Conference.
- Continue to work with the X Prize Foundation
on potentially including tobacco cessation efforts in future
X Prizes.
More Information
Consumer Demand Resources
Health Literacy Resources
New Media Resources
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